One global commerce partner instead of a patchwork.
A global consumer products company ran eCommerce and retail media through a patchwork of regional agencies and technology vendors. It needed a single partner capable of global consistency and regional nuance.
Situation
Retail media had become a margin lever, but capability, reporting, and cost varied by region. Nobody had a clean view of total agency and technology spend across commerce. The board wanted consolidation without losing performance in key markets.
What we did
We ran the full consolidation process: stakeholder interviews across regions, a global RFP with regional variants, management of all agency communication and pitch logistics, and financial analysis of shortlisted proposals against benchmarks. We had run the same company's US media agency search four years earlier, so the internal team already trusted the process.
Outcome
A consolidated global commerce partner appointed on schedule, with a commercial structure the company can benchmark and govern. Coordination burden and legal cost on the internal team cut to a fraction of a self-run process.
Facing something similar?
Fifteen minutes. We’ll tell you whether the pattern matches and what we’d do first.