More profitfrom the businessyou already have.
A strategy and operations team for growing companies and the investors behind them. We find the few decisions that drive most of your profit, across revenue, spend, operations and technology, and run the work until it shows up on your P&L.
Every vendor has a fix for growth. It is usually what they sell.
Each of those answers is sincere, and each one starts from what that business sells.
Our team has worked inside all of those businesses, so we know what each lever does and which ones to pull together. Sometimes that means less media and a better contract. Sometimes it means one fewer platform and a better-run team.
We have no product to sell you, and we are paid only by clients.
A few decisions drive most of your profit.
Most companies spread money and attention across everything else. We look across four levers, because the fixes connect: money freed on spend funds growth.
What you win and keep.
What you pay outside parties.
How decisions and work flow.
What the tools return.
For investors, the same four levers apply across a portfolio, from diligence to exit. See our work for investors.
Start where the problem is.
Pick the one that sounds like yours. Each opens with a 15-minute call.
Growth has stalled.
Pipeline, forecast, structure and the people running them.
Is it a sales problem, or a structure problem?
Costs are rising faster than revenue.
Software, cloud, AI and vendor contracts, renewal by renewal.
Are we overpaying on renewals?
Marketing spend is not showing up in results.
Agencies, media and data, checked against what you pay.
Is our agency working for us?
A deal or an exit is coming.
Diligence, the first 100 days, the hold and the sale.
Where is the margin a buyer will believe?
Already know what you need? Second Opinion (one contract, five days), Diagnostic (one cost base, four weeks), the Renewal Desk (every renewal, all year) or the two-minute Spend Health Check.
What the work comes back with.
Every engagement is scoped to a number you can check: contract value improved, fees cut, profit added.
See a sample findings report How we measure savings References available on request.
What it looks like in practice.
An eight-figure programmatic program, sharpened.
A fast-growing B2B software company had scaled programmatic from a small pilot to an eight-figure annual program. The spend was working. The question was where money was going that it shouldn't.
Taking control of the programmatic supply chain.
A national automotive brand with strong agency partners wanted institutional knowledge and control over where its digital media money went, what it bought, and who owned the data.
An agency search planned in eight weeks, not eight months.
A growing QSR franchise group needed a media and digital partner that could support new-location openings in two countries, and was open to compensation tied to performance.
We don’t hand you a report. We run the work.
Recommendations are the easy part. We also run the negotiation, the process and the measurement. Fixed fee, scoped on a call.
Fifteen minutes
A short call. You tell us what’s not working. We tell you whether we can help and what it would look like. No deck.
A Second Opinion or a Diagnostic
Paid, fixed fee. One contract read and answered in writing in five business days, or one whole cost base in four weeks. You get the money ranked, the contracts to reopen, and a plan. What it returns
Scoped engagement
Fixed scope, fixed fee, clear outcome. Where it fits, part of the fee can be tied to the result.
We run it
Vendor negotiation, agency process, system rationalization, reporting. We stay through implementation and track the result to the P&L.
Good options exist. Each stops somewhere.
We do the read, the negotiation and the follow-through, with senior people, at a size that fits the mid-market.
| Option | What you get | Where it usually stops |
|---|---|---|
| Media audit and benchmarking firms | A thorough report against benchmarks | Running the negotiation and the changes that follow |
| Agency search consultants | A well-run pitch process | The contract terms and the money after the agency is chosen |
| Large consulting cost practices | A broad program and a large team | Senior people on the work, at a scale and fee that suit the mid-market |
| AI contract tools | Clauses flagged quickly | Judgment on what to push for, and someone to push |
| Eighty Twenty | The read, the negotiation and the follow-through, led by people who used to sit on the vendor side | We stay until the result shows up on your P&L |
Senior people who have done this work many times over.
Every engagement is led by a senior operator. Behind them is a bench of executives and specialists we have worked alongside for years: agency and holding-company commercial leads, media and ad tech operators, enterprise software and cloud sales leaders, CMOs and marketing operations heads, CFOs and operating partners, procurement and FinOps specialists.
Experience across Fortune 100 brands and PE-backed mid-market companies. The mid-market is where we focus: the same rigor, senior people doing the work, and fees sized to the business.
- Where the money is in a cost base, and why nobody owns it
- Revenue is stalling. It's probably not a sales problem.
- When a company outgrows its structure: fix decision rights first
- Why PE deals now need 12% EBITDA growth, and where it comes from
- The CFO is in the marketing meeting now. Good.
- Your AI pilot is a license, not a strategy
Straight answers.
Will this upset our agency or our vendors?
It shouldn't. We work alongside your agencies, not against them, and vendors expect a commercial conversation at renewal. We keep it factual and professional, and you decide how visible we are.
How are fees set?
Fixed fee, scoped on a call. Where it fits, part of the fee can be tied to the result.
What if there is nothing to find?
Then we say so. A Second Opinion tells you in five business days whether a contract is worth reopening, and sometimes the answer is that the terms are already fair.
How much of our team's time does it take?
A few hours a week from finance and the people who own the contracts. We do the analysis and run the negotiations.
Who does the work?
A senior lead on every engagement, with specialists from our network added by workstream. They have run these negotiations from the vendor, agency and platform side.
How do we know the savings are real?
Every finding is measured against a baseline agreed before we start, with the contract and invoice evidence behind it. How we measure.
Tell us what you’re working on.
Fifteen minutes. We’ll tell you whether we can help and what the engagement looks like. No pitch deck, no sales cycle.