More profitfrom the businessyou already have.
We find the money tied up in agencies, media, software and vendor contracts, fix what is slowing revenue, and run the work until it shows up on your P&L. Independent, senior, and paid only by clients.
Former agency, platform and software sellers, now on your side of the table.
Growing companies, and the investors behind them.
Companies with real operating complexity where a good decision does not need a committee. The mid-market is where we do our best work, and we bring the same team to larger businesses.
Private equity firms that own them: deal teams during exclusivity, operating partners during the hold.
Larger companies that were bigger once, with a cost base built for the business they used to be.
If the agency contract has not been opened in three years, or the software renewals arrive without a plan, we should talk.
Three ways to start.
Pick the one that matches how much you already know about the problem.
Second Opinion
One contract, renewal quote or agency proposal. In five business days: the target price, the terms to change, your walk-away point and a drafted reply. Fixed fee.
Diagnostic
Marketing and agencies, software and cloud, or the vendor stack inside a deal. The recoverable money ranked, the contracts to reopen, and a 90-day plan. Fixed fee.
Renewal Desk
An annual retainer that owns your contract calendar, opens every negotiation 90 days out and reports what was saved each quarter.
We don’t hand you a report. We run the work.
Recommendations are the easy part. We also run the negotiation, the process and the measurement. Fixed fee, scoped on a call.
Fifteen minutes
A short call. You tell us what’s not working. We tell you whether we can help and what it would look like. No deck.
A Second Opinion or a Diagnostic
Paid, fixed fee. One contract read and answered in writing in five business days, or one whole cost base in four weeks. You get the money ranked, the contracts to reopen, and a plan. What it returns
Scoped engagement
Fixed scope, fixed fee, clear outcome. Where it fits, part of the fee can be tied to the result.
We run it
Vendor negotiation, agency process, system rationalization, reporting. We stay through implementation and track the result to the P&L.
Most performance problems aren’t what they look like.
We find what’s actually causing it and fix it. We move fast because we’ve seen it before.
What the work comes back with.
Every engagement is scoped to a number you can check: contract value improved, fees cut, profit added.
What it looks like in practice.
An eight-figure programmatic program, sharpened.
A fast-growing B2B software company had scaled programmatic from a small pilot to an eight-figure annual program. The spend was working. The question was where money was going that it shouldn't.
Taking control of the programmatic supply chain.
A national automotive brand with strong agency partners wanted institutional knowledge and control over where its digital media money went, what it bought, and who owned the data.
A $40M to $50M media account, run to a 12-week calendar.
A global consumer products company, with a broad portfolio of consumer brands, needed a US media agency for its full planning and buying mandate.
Marketing and vendor cost first. Everything it touches after.
We lead with the cost bases we know from the inside. The other services exist because that work keeps finding problems beyond cost.
Marketing, Media & Agency Performance
Agency search, fee benchmarking, contract and compliance review, media and programmatic audit, production cost, in-housing, martech, measurement. Independent of every agency and platform.
Private Equity
Vendor and marketing cost diligence during exclusivity. 100-day cost programs run with management. Exit evidence built for buyer diligence.
Software, Cloud & IT
Software, SaaS, cloud, IT services and telecom, negotiated by people who used to sell them.
AI for Cost & Efficiency
Not a company-wide program. The three to five workflows with the fastest payback, live inside ninety days, with vendor selection and license governance. Provider-agnostic.
Revenue operations, operating model design, fractional leadership and one-off projects sit underneath. If it is commercial and it is costing you money, ask.
All servicesEvery vendor has a fix for growth. It is usually what they sell.
Each of those answers is sincere, and each one starts from what that business sells.
Our team has worked inside all of those businesses, so we know what each lever does and which ones to pull together. Sometimes that means less media and a better contract. Sometimes it means one fewer platform and a better-run team.
We have no product to sell you, and we are paid only by clients.
Good options exist. Each stops somewhere.
We do the read, the negotiation and the follow-through, with senior people, at a size that fits the mid-market.
| Option | What you get | Where it usually stops |
|---|---|---|
| Media audit and benchmarking firms | A thorough report against benchmarks | Running the negotiation and the changes that follow |
| Agency search consultants | A well-run pitch process | The contract terms and the money after the agency is chosen |
| Large consulting cost practices | A broad program and a large team | Senior people on the work, at a scale and fee that suit the mid-market |
| AI contract tools | Clauses flagged quickly | Judgment on what to push for, and someone to push |
| Eighty Twenty | The read, the negotiation and the follow-through, led by people who used to sit on the vendor side | We stay until the result shows up on your P&L |
Senior people who have done this work many times over.
Every engagement is led by a senior operator. Behind them is a bench of executives and specialists we have worked alongside for years: agency and holding-company commercial leads, media and ad tech operators, enterprise software and cloud sales leaders, CMOs and marketing operations heads, CFOs and operating partners, procurement and FinOps specialists.
Between them they have negotiated the contracts, run the pitches, built the rate cards and sat in the budget meetings you are dealing with now. We bring together the ones your problem needs, sized to the work, all under the same confidentiality terms.
Experience across Fortune 100 brands and PE-backed mid-market companies. The mid-market is where we focus: the same rigor, senior people doing the work, and fees sized to the business.
Tell us what you’re working on.
Fifteen minutes. We’ll tell you whether we can help and what the engagement looks like. No pitch deck, no sales cycle.