An agency search in eight weeks, not eight months.
A growing QSR franchise group needed a media and digital partner that could support new-location openings across Canada and the US, with compensation tied to performance.
Situation
The brand was opening locations quickly. Its marketing needs were specific: digital media, local search setup for new stores, web maintenance, ad hoc creative, and accountable reporting and billing. The typical agency search takes three to nine months. They did not have that.
What we did
We shortlisted four small to mid-sized independent agencies with cross-border capability, structured stakeholder interviews around the real requirements, wrote the RFP, managed the process, benchmarked the financial proposals, and negotiated a remuneration model that aligned agency compensation with the brand's performance goals.
Outcome
An appointed partner within eight weeks. A contract with performance-linked compensation and a reporting structure built for a franchise operator. Internal time, legal cost, and back-and-forth removed from the leadership team.
Facing something similar?
Fifteen minutes. We’ll tell you whether the pattern matches and what we’d do first.