How we measure savings

A savings number is only useful if your CFO would sign off on it. This is how we build ours.

Start from a baseline you agree

Before we negotiate anything, we write down the baseline: what you would pay over the term if nothing changed. That means the current contracted rates and fees, applied to the volumes you actually expect, including any price increases the contract already allows. You agree the baseline in writing before the work starts.

Count only what changes the invoice

Savings are the difference between the baseline and the new terms, over the same term and the same volumes. Avoided increases count only where the vendor had the right to apply them. Discounts that depend on spending more are shown separately, never mixed into savings.

Estimates are labeled as estimates

In a Diagnostic, the recoverable money is a range, not a promise. Each line shows the evidence behind it, the assumption it rests on and how sure we are. Ranges use the low end of what the documents support. Benchmarks are named as benchmarks and dated.

Every finding is tied to evidence

A finding carries its source: the clause, the invoice, the report or the quote. If we cannot point to the document, it does not go in the total. See a sample findings report.

Marketing is measured on value, not only cost

Cutting media cost is easy and often wrong. For marketing work we track cost and outcome together: what each dollar buys, and whether the work it funds still performs. Where part of our fee is tied to results, it is tied to value you can verify in your own data.

We report what actually landed

After the work, we report the signed terms against the baseline, line by line, so the number in the board pack is one your finance team can trace.