2027 Spend & Contract Pulse
What arecompanies like yoursactually paying?
A short, confidential survey of how mid-market companies buy agency, software, cloud and AI services, and what their contracts say. Ten questions, about four minutes. Respondents get the results first.
Why we are running it.
Most fee benchmarks we see come from vendors, or from very large advertisers whose contracts look nothing like a mid-market company’s. And almost none cover contract terms: audit rights, price caps, data ownership, who owns the AI budget.
So we are building one from the people who sign the contracts. Answers are anonymous, reported only in aggregate, and never shown for a group too small to protect who answered.
Take the survey