Companies thatsell softwareoverpay for it too.
Software, streaming, media and ad tech companies run on cloud, SaaS and sales tech, and many sell into the advertising market. We cut the cost side and, where it helps, build the revenue side.
Where it goes wrong.
Fast-growing technology companies buy tools faster than they retire them. Cloud commitments signed for a growth plan stay in place after the plan changes.
Our team has built revenue in media and ad tech, so we work the revenue side too: market entry, go-to-market structure and revenue operations.
Cloud commitments and run-rate
Commits sized for a plan that changed.
SaaS and sales tech
Overlapping tools across sales, marketing and success.
AI and API usage
Usage-priced spend with no budget owner.
Data and measurement vendors
Data contracts bought by different teams.
Go-to-market structure
Roles, territories and handoffs that no longer fit.
Market entry
New markets entered without a revenue build.
How we help
The same approach as every engagement: a free call, a Second Opinion or a Diagnostic to size it, then the work run to the P&L.
A $30M programmatic program, sharpened.
A fast-growing B2B software company had scaled programmatic from a $20K pilot to roughly $30M a year. The spend was working. The question was where money was going that it shouldn't.
Building an advertiser base outside the usual gatekeepers.
A free ad-supported streaming service wanted to grow its Canadian advertiser base beyond the largest domestic media group and the holding-company agencies.
Building a national revenue line from zero, twice.
Before founding Eighty Twenty, our principal opened two US technology companies' Canadian markets as the first senior hire and built each into a material revenue line.
SaaS renewal price increase cap: how to negotiate one
How to write a renewal uplift cap that holds, avoid caps multiplied by term length, and pair it with true-downs, multi-year locks and a notice period you can meet.
Should we bring programmatic media in-house?
For most mid-market brands the answer is not yes or no. Take control of the parts that matter, and stop paying for the parts that don't.
The sales tech stack audit: seat waste, overlap and what to cut
CRM, sales engagement, intent data and conversation intelligence often overlap, and seats outlive the reps. A worked example of where the money goes.
Programmatic advertising: where the budget goes, and why a chunk of it shouldn't
Programmatic can be one of the most efficient channels in your mix and one of the most opaque. Here is a worked example of where a million dollars ends up.
Retail media is the new programmatic. Same margin, new name.
Retail media is the fastest-growing line in many consumer budgets and the least governed. A decade of programmatic lessons applies directly.
Your SaaS stack has a leak: a vendor rationalization guide
Most companies pay for software they don't use, software that duplicates other software, and software nobody can explain. A five-step checklist to find the leak.
Straight answers.
Do you work on revenue as well as cost?
Yes. For technology and media companies we also work on market entry, go-to-market structure and revenue operations.
Can you help with cloud costs without slowing engineering?
Yes. Most of the savings come from commitments, rightsizing and idle resources, agreed with engineering rather than imposed on it.
Tell us about the business.
Fifteen minutes. We will tell you where we would look first in a business like yours.