Be the answer.Then decidewhat to pay for.
Buyers now ask AI assistants what they used to type into Google, and ChatGPT now sells ads against those answers. We find out how your brand shows up in AI answers, who should own it, and how to test paid AI placements without wasting the budget.
Nobody owns it yet.
Showing up in AI answers depends on paid search, content, PR, product data and site structure working together. In most companies those sit with different teams and different agencies, so AI visibility falls between them.
Meanwhile the paid side is moving fast. ChatGPT ads reached a $1 billion annualized run rate in under 200 days and now sell through an auction in more markets. The brands that test with a plan will learn cheaply. The rest will learn on someone else’s terms. See how to budget and contract for ChatGPT ads.
Visibility check
How your brand and competitors appear in answers from ChatGPT, Gemini, Copilot and Perplexity for the questions buyers ask.
Ownership
Who owns AI visibility across marketing, SEO, content, PR and the web team, and what goes into agency scope.
Site and content fixes
Structured data, direct-answer content, FAQs and the pages AI assistants cite.
Paid AI test plan
Budget, hypothesis, holdout measurement and stop rules for ChatGPT ads and similar placements.
Agency terms
Fees, reporting and data terms for AI placements, so they do not become an unaccounted line.
Measurement
AI assistant traffic separated in analytics so you can see what it is worth.
Straight answers.
What is AEO?
Answer engine optimization: making your brand the one AI assistants recommend and cite. It draws on content, structured data, PR and product information more than on classic keyword rankings.
Should we buy ChatGPT ads?
Test them with a fixed budget, a written hypothesis and a holdout before scaling. Measurement is still young, so treat early results as directional.
Do you replace our SEO agency?
No. We set ownership, scope and measurement so your agencies and teams are accountable for AI visibility. We have nothing to resell.
How do you show up in AI answers?
Fifteen minutes. Name three questions your buyers ask and we will tell you what we would check first.