AI search, AI adsand theAI bill.
How to show up in AI answers, how to test paid AI placements, and how to keep AI tools and usage billing under control.
Why it matters now.
AI is now a marketing channel and a growing line on the software bill at the same time. These pieces cover both sides: visibility and ads in AI assistants, and the contracts and usage behind the tools.
Services: AI search readiness AI spend governance Second Opinion
ChatGPT ads in 2027: how to budget, test and contract for them
ChatGPT ads now run on a real auction, but measurement is young. How to budget, test, measure and contract for them, and who should own the channel.
Oct 30, 2026
Microsoft price changes: what to lock in before December 31
Copilot usage billing turns on by default, E3 and Copilot promotions expire, and Power Apps and Azure prices rise. What to decide this quarter.
Nov 4, 2026
Your AI agents need a budget owner, a cap and a log
Agencies testing AI buying agents found the tools don't save money unattended. The lesson for every company running agents: an owner, a cap and a log.
Jul 24, 2026
Your AI pilot is a license, not a strategy
Three AI subscriptions, two pilots and no number is not a strategy. It is a cost line waiting to be noticed. A one-page card that fixes it.
May 22, 2026
Agentic workflows in 2026: what is real and what is a demo
AI agents that act across systems are the most oversold and most useful thing in enterprise AI. A quick test to tell which one you are being sold.
Jan 21, 2026
AI contract terms to negotiate before you sign
Six terms to settle in enterprise AI and model API agreements: commitments, price protection, training, output IP and indemnity, seat versus usage, and an owner.
Oct 22, 2026
Will AI reduce our agency fees? Only if the contract says so
Only if you ask. AI has cut the time behind much agency work, and most agencies have kept the gain. The fix is in the contract, not the budget.
Jun 30, 2026
Publicis now owns LiveRamp: what to check before 2027
Publicis closed its $2.2B LiveRamp deal on Nov 2. Your data, identity graph and agency contracts need a governance check before 2027 budgets lock.
Nov 4, 2026
The 2027 marketing team: where the headcount should go
If AI does more of the work, should marketing shrink? Wrong question. Decide which seats to add, which agency scope to stop paying for, and who owns the tools.
Sep 18, 2026
Straight answers.
Who should own AI visibility?
One named owner across marketing, SEO, content and the web team, with AI visibility written into agency scope.
How do we control Copilot and AI tool costs?
Inventory seats and usage, set usage caps, match licenses to active users and give the AI bill one budget owner.
Tell us what you’re working on.
Fifteen minutes. We’ll tell you whether we can help and what the engagement looks like. No pitch deck, no sales cycle.